Is banner blindness genuine? Eye tracking internet text advertising

Author:

Hervet Guillaume,Guérard Katherine,Tremblay Sébastien,Chtourou Mohamed Saber

Publisher

Wiley

Subject

Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Experimental and Cognitive Psychology

Reference45 articles.

1. Adwords 2009 http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&topic=16862&subtopic=16864

2. Benway , P. J. 1998 Banner blindness: The irony of attention grabbing on the World Wide Web Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 1 463 467

3. High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten;Burke;ACM Transactions on Computer-Human Interaction,2005

4. Initial scene representation facilitate eye movement guidance in visual search;Castelhano;Journal of Experimental Psychology: Human Perception and Performance,2007

5. Are unclicked ads wasted? Enduring effects of banner and pop-up ad exposures on brand memory and attitudes;Chatterjee;Journal of Electronic Commerce Research: Online Advertising and Sponsored Search,2008

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