Tiered discounts as multiple reference points for spending
Author:
Affiliation:
1. Alfred Lerner College of Business & Economics University of Delaware Newark Delaware USA
2. Neeley School of Business Texas Christian University Fort Worth Texas USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1339
Reference34 articles.
1. Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
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3. Stuck in the Middle
4. Carton A. Larrick R. P. &Page L.(2011).Back to the grind: How attention affects satisfaction during goal pursuit. Unpublished manuscript Duke University.
5. The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
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