The impact of autobiographical memory on brand retrieval and purchase intention-Reference-Cited by-同舟云学术

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The impact of autobiographical memory on brand retrieval and purchase intention

Published:2021-01-14 Issue:5 Volume:20 Page:1140-1152
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Stocchi Lara¹^ORCID,Wright Malcolm²,Fuller Rachel³

Affiliation:

1. UniSA Business University of South Australia Adelaide South Australia Australia

2. School of Communication, Journalism and Marketing, Massey Business School Massey University Auckland New Zealand

3. Department of Entrepreneurship, Innovation and Marketing, La Trobe Business School La Trobe University Melbourne Victoria Australia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1921

Reference83 articles.

1. Salience Effects in Brand Recall

2. Dimensions of Consumer Expertise

3. The Effects of Frequency Knowledge on Consumer Decision Making

4. A spreading activation theory of memory

5. An Integrated Theory of the Mind.

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1. Differences in advertising’s effectiveness across age groups;International Journal of Advertising;2024-07

2. More than meets the eye: hidden messages in the attribution of human-like values to product categories;European Journal of Marketing;2024-06-11

3. A Review of Memorable Experiences and Their Implications for Tourism Experiences in Management and Marketing Science;Mondes du tourisme;2022-10-01

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