The Role of Imagination and Brand Personification in Brand Relationships
Author:
Affiliation:
1. Durham University Business School
2. City University London
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20673/fullpdf
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4. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
5. On making marketing science more scientific: Role of orientations, paradigms, metaphors, and puzzle solving;Arndt;Journal of Marketing,1985
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