User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context-Reference-Cited by-同舟云学术

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User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context

Published:2020-01-07 Issue:4 Volume:37 Page:578-587
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark

Author:

Cuomo Maria Teresa¹^ORCID,Tortora Debora²,Giordano Alex³,Festa Giuseppe⁴,Metallo Gerardino⁴,Martinelli Erika⁵

Affiliation:

1. Department of Economics and StatisticsUniversity of Salerno Via Giovanni Paolo II Fisciano SA Italy

2. Department of Business and LawUniversity of Milano‐Bicocca Milan Italy

3. Department of Political SciencesUniversity of Naples “Federico II” Naples Italy

4. Department of Economics and StatisticsUniversity of Salerno Fisciano SA Italy

5. Department of Precision MedicineUniversity of Campania L. Vanvitelli Naples Italy

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21327

Reference54 articles.

1. Privacy and human behavior in the age of information

2. AIRC. (2018).Guida tumori. Melanoma cutaneo. Retrieved fromhttps://www.airc.it/cancro/informazioni‐tumori/guida‐ai‐tumori/melanoma‐cutaneo

3. Precision Medicine

4. Consumer Engagement and Empowerment Through Visualization of Consumer-Generated Health Data

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