When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour
Author:
Affiliation:
1. Department of Marketing University of Kassel Kassel Germany
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1890
Reference132 articles.
1. The theory of planned behavior
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