Motivation for alumni donations: a social identity perspective on the role of branding in higher education
Author:
Affiliation:
1. Nonprofit Evaluation Services and Training (NEST); Temple University Harrisburg; USA
2. Administration and Leadership Studies; Indiana University of Pennsylvania; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1495/fullpdf
Reference38 articles.
1. Recommendations for Selling Higher Education;Anctil;ASHE Higher Education Report,2008
2. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing;Arnett;Journal of Marketing,2003
3. Social Identity Theory and the Organization;Ashforth;Academy of Management Review,1989
4. Corporate Brands: What are They? What of Them?;Balmer;European Journal of Marketing,2003
5. Student Corporate Brand Identification: An Exploratory Case Study;Balmer;Corporate Communications,2007
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