The impact of COVID‐19 on consumer evaluation of authentic advertising messages-Reference-Cited by-同舟云学术

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Published:2021-08-10 Issue: Volume: Page:
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Park Jooyoung¹,Kim Jungkeun²^ORCID,Lee Daniel C.²,Kim Seongseop S.³,Voyer Benjamin G.⁴,Kim Changju⁵,Sung Billy⁶^ORCID,Gonzalez‐Jimenez Hector⁷^ORCID,Fastoso Fernando⁸,Choi Yung K.⁹,Yoon Sukki¹⁰

Affiliation:

1. Peking University HSBC Business School Shenzhen Nanshan China

2. Department of Marketing Auckland University of Technology Auckland New Zealand

3. School of Hotel & Tourism Management The Hong Kong Polytechnic University Kowloon Hong Kong

4. Department of Entrepreneurship ESCP Business School—London Campus London UK

5. College of Business Administration Ritsumeikan University Ibaraki Osaka Japan

6. School of Marketing Curtin University Bentley Western Australia Australia

7. Department of Marketing ESCP Business School—Madrid Campus Madrid Spain

8. Business School Pforzheim University Pforzheim Germany

9. Department of Advertising & PR Dongguk University Seoul Korea

10. College of Business Bryant University Smithfield Rhode Island USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21574

Reference59 articles.

1. Love, open awareness, and authenticity: A conversation with William Blake and DW Winnicott;Adams W. W.;Journal of Humanistic Psychology,2006

2. Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension;del Barrio‐García S.;Journal of Destination Marketing & Management,2019

3. Does It Pay to Be Real? Understanding Authenticity in TV Advertising

4. Childhood Experience, Interpersonal Development, and Reproductive Strategy: An Evolutionary Theory of Socialization

5. The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

Cited by 45 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The association between consumers' chronic concerns about infectious disease and anthropomorphism;Psychology & Marketing;2024-05-15

2. Crisis-driven innovations in marketing;Industrial Marketing Management;2024-05

3. Grammatical mood and assessment of support policy effectiveness;Ekonomia i Prawo;2024-03-31

4. Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products;Psychology & Marketing;2024-03-20

5. How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo;Media Asia;2024-03-20