How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism
Author:
Affiliation:
1. EM Strasbourg Business School Strasbourg France
2. Kedge Business School Talence France
3. University of Texas Rio Grande Valley Edinburg Texas USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21609
Reference107 articles.
1. Dimensions of Brand Personality
2. When Good Brands Do Bad
3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
4. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
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