Twitter power: Tweets as electronic word of mouth-Reference-Cited by-同舟云学术

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Twitter power: Tweets as electronic word of mouth

Published:2009-11 Issue:11 Volume:60 Page:2169-2188
ISSN:1532-2882
Container-title:Journal of the American Society for Information Science and Technology
language:en
Short-container-title:J. Am. Soc. Inf. Sci.

Author:

Jansen Bernard J.,Zhang Mimi,Sobel Kate,Chowdury Abdur

Publisher

Wiley

Subject

Artificial Intelligence,Computer Networks and Communications,Human-Computer Interaction,Information Systems,Software

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/asi.21149/fullpdf

Reference71 articles.

1. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998

2. Ratings, reviews & ROI: How leading retailers use customer word of mouth in marketing and merchandising;Barton;Journal of Advertising Research,2006

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