Going beyond optimal distinctiveness: Strategic positioning for gaining an audience composition premium
Author:
Affiliation:
1. Strategic Management Area Schulich School of Business, York University Toronto Ontario Canada
2. Department of Management and Entrepreneurship, Kelley School of Business Indiana University Bloomington Indiana USA
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.3460
Reference117 articles.
1. Context-Aware Recommender Systems
2. Recommender Systems
3. Agrawal A. Gans J. &Goldfarb A.(2018a).Artificial intelligence in the boardroom.
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