Dependency in consumer media relations: an application to the case of teleshopping-Reference-Cited by-同舟云学术

Dependency in consumer media relations: an application to the case of teleshopping

Published:2006 Issue:5 Volume:5 Page:397-410
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:Journal of Consumer Behaviour

Author:

Alcañiz Enrique Bigné,Blas Silvia Sanz,Torres Francisco Torán

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference41 articles.

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5. THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY

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