Libraries in transition to a marketing orientation: are librarians' attitudes a barrier?-Reference-Cited by-同舟云学术

Libraries in transition to a marketing orientation: are librarians' attitudes a barrier?

Published:2007 Issue:4 Volume:12 Page:320-337
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Parker Richard,Kaufman-Scarborough Carol,Parker Jon C.

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference36 articles.

1. American Library Association. 1998. New poll shows 2 of 3 adults are library users. ALA News Release (July 7). Online at: http://www.ala.org/news/archives/v3n24/v3n24a.html

2. . 2003. Strategic Marketing for Nonprofit Organizations (6th edn). Prentice Hall: Upper Saddle River, NJ.

3. Marketing orientation and its determinants: an empirical analysis

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