Examining the impact of social media advertising using ANOVA analysis

Abstract

SummarySocial media has become a significant part of daily life and nowadays it has started to turn out to be common practice for consumers and companies to employ social media to form, establish, and connect relationships. In addition, social media is based on web and mobile‐based technologies for creating highly interactive paradigms by which communities and individuals co‐create, share, modify and discuss user‐generated content. However, it is never easy for businesses to create social media advertising that attracts people and encourages them to buy their products. This article intends to present a statistical analysis that focuses on social media marketing among people of different ages. Six categories—personal profile, usage, assessment, higher‐order data, trustworthiness, and elements of social media ads—are included in the analysis of social media marketing. The initial phase focuses on questionnaire preparation depending on social media advertising. Subsequently, the planned questionnaire is collected from diverse respondents at various educational levels utilizing a Google form. Then, these respondents' responses are collected for examination. To determine whether the outcomes of the experiment are meaningful, the evaluation in this piece of study is based on an ANOVA analysis.