1. New barbarians at the gate: the new spirit emerging in India;Angell;Information Society,2006
2. Tracking the growth of India's middle classes;Beinhocker;McKinsey Quarterly,2007
3. Benjamin , S. 2005 The lifestyle advertisement and the Marxist manifesto as Trojan horses in a city of stealth http://www.isst-india.org/PDF/Lifestyle%20Advertisement.pdf
4. Bhat , L. 2008 Daily news and analysis: daily new addition, Bhatnaturally http://www.bhatnaturally.com/advertising/daily-news-analysis-daily-new-additon/