Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies-Reference-Cited by-同舟云学术

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Published:2022-05-25 Issue:8 Volume:39 Page:1660-1671
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Hilken Tim¹^ORCID,Keeling Debbie I.²^ORCID,Chylinski Mathew³,de Ruyter Ko³⁴,Golf Papez Maja²^ORCID,Heller Jonas¹^ORCID,Mahr Dominik¹⁵,Alimamy Saifeddin⁶^ORCID

Affiliation:

1. Department of Marketing and Supply Chain Management Maastricht University Maastricht The Netherlands

2. University of Sussex Business School University of Sussex Brighton United Kingdom

3. UNSW Business School University of New South Wales Sydney New South Wales Australia

4. King's Business School King's College London London UK

5. Hanken School of Economics Centre for Relationship Marketing and Service Management Helsinki Finland

6. College of Business Zayed University Abu Dhabi United Arab Emirates

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21678

Reference65 articles.

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4. The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

5. Some Practical Considerations of Ethical Issues in VR Research

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