Ethnic identity‐based motivation: A model emergent from US Hispanic consumers
Author:
Affiliation:
1. Florida International University Miami Florida USA
2. University of Central Florida Orlando Florida USA
3. Instituto Tecnológico Autónomo de Mexico Mexico City Mexico
4. Arizona State University Tempe Arizona USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1340
Reference153 articles.
1. Dimensions of Brand Personality
2. Measurement of a Latino cultural value: The Simpatía scale.
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4. Exploring ethnic consumer response to crossover brand extensions
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