Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Author:
Affiliation:
1. University of Economics HCM City; 59C Nguyen Dinh Chieu, District 3 Ho-Chi-Minh City Vietnam
2. Business Administration Department; National Central University; No. 300, Chung-Ta Rd., Chung Li District Taoyuan City 32001 Taiwan
Funder
University of Economics Ho Chi Minh City
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
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