The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image-Reference-Cited by-同舟云学术

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The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image

Published:2021-11-23 Issue: Volume: Page:
ISSN:1535-3958
Container-title:Corporate Social Responsibility and Environmental Management
language:en
Short-container-title:Corp Soc Responsib Environ Manag

Author:

Aledo‐Ruiz María Dolores¹^ORCID,Martínez‐Caro Eva²^ORCID,Santos‐Jaén José Manuel³^ORCID

Affiliation:

1. Department of Business Administration and Marketing Universidad Católica de San Antonio (UCAM) Murcia Spain

2. Department of Business Economics Polytechnic University of Cartagena Cartagena Spain

3. Department of Accounting and Finance Universidad de Murcia Murcia Spain

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2221

Reference156 articles.

1. Leveraging the corporate brand;Aaker D. A.;California Management Review,2004

2. Factors contributing to university image: The postgraduate students' points of view;Aghaz A.;Journal of Marketing for Higher Education,2015

3. Can a university act as a corporate social responsibility (CSR) driver? An analysis;Ahmad J.;Social Responsibility Journal.,2012

4. Modeling corporate identity: A concept explication and theoretical explanation;Alessandri S. W.;Corporate Communications: An International Journal,2001

5. An integrative approach to university visual identity and reputation;Alessandri S. W.;Corporate Reputation Review,2006

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