The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode
Author:
Affiliation:
1. Department of Management, School of Economics, Finance and ManagementUniversity of BristolBristol UK
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21345
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1. Promises and paradoxes of the sharing economy: An organizing framework
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