Are today's Millennials splintering into a new generational cohort? Maybe!
Author:
Affiliation:
1. Isenberg School of Management; University of Massachusetts; Amherst; MA; 01003; USA
2. Moore College of Business; University of South Carolina; Columbia; SC; USA
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1400/fullpdf
Reference38 articles.
1. Bloomberg LP 2011
2. On the use of component scores in the presence of group structure;Dillon;Journal of Consumer Research,1989
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