Respect in Buyer/Seller Relationships

Author:

Bourassa Maureen A.1,Cunningham Peggy H.2,Ashworth Laurence3,Handelman Jay3

Affiliation:

1. University of Saskatchewan

2. Dalhousie University

3. Queen's University

Publisher

Wiley

Subject

Management of Technology and Innovation,Marketing,Public Administration,Business and International Management

Reference93 articles.

1. Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing;Ahearne;Journal of Applied Psychology,2005

2. The severity of contract enforcement in interfirm channel relationships;Antia;Journal of Marketing,2001

3. The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions;Bagozzi;The Journal of Business and Industrial Marketing,2006

4. The role of emotional wisdom in salespersons' relationships with colleagues and customers;Bagozzi;Psychology & Marketing,2010

5. Should marketers care about satisfying Medicaid patients?;Baldasare;Journal of Health Care Marketing,1995

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