Food product launch and positioning in China—Do claims of credence attributes matter?

Author:

Yang Wei1ORCID,Renwick Alan1,Tantiwat Waranan1,Revoredo‐Giha Cesar2ORCID,Wu Dafeng1

Affiliation:

1. Faculty of Agribusiness and Commerce Lincoln University Lincoln New Zealand

2. Department of Rural Economy, Environment and Society Scotland's Rural College (SRUC) Scotland United Kingdom

Funder

Lincoln University

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Reference22 articles.

1. The role of certificate issuer on consumers’ willingness-to-pay for milk traceability in China

2. Introduction of New Food Products in China: Is There a Trend towards Healthier and Safer Products?

3. “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

4. Post-consumer packaging waste from express delivery in China

5. Feng T.(2016 24‐26 June 2016). In an agri‐food supply chain traceability system for China based on RFID & blockchain technology (pp.1–6). Paper presented at the 2016 13th International Conference on Service Systems and Service Management (ICSSSM).

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