Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand-Reference-Cited by-同舟云学术

Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand

Published:2021-03-22 Issue:6 Volume:49 Page:1767-1786
ISSN:0090-4392
Container-title:Journal of Community Psychology
language:en
Short-container-title:J Community Psychol

Author:

Wang Zichen¹^ORCID

Affiliation:

1. College of Innovation Management Suan Sunandha Rajabhat University Bangkok Thailand

Publisher

Wiley

Subject

Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcop.22550

Reference68 articles.

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4. Customer voluntary performance: Customers as partners in service delivery

5. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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