Effect of university heritage and reputation on attitudes of prospective students
Author:
Affiliation:
1. Milgard School of Business; University of Washington Tacoma; USA
2. International Programs; Southern New Hampshire University; USA
3. Ketner School of Business; Trine University; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1515/fullpdf
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4. Building a university brand from within: a comparison of coaches' perspectives of internal branding;Aurand;Journal of Marketing for Higher Education,2006
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