Gift Recipients’ Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving
Author:
Affiliation:
1. West Virginia University
2. Carnegie Mellon University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1239
Reference39 articles.
1. When consumers care about being treated fairly: The interaction of relationship norms and fairness norms
2. Give a piece of you: Gifts that reflect givers promote closeness
3. THE “HOLIDAY BLUES” as a Stress Reaction
4. Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
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