The value increment of mass-customized products: an empirical assessment
Author:
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Reference45 articles.
1. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
2. 1968. Implications of commodity theory for value change. In Psychological Foundations of Attitudes, , (eds). Academic Press: New York; 243–275.
3. Success Factors for Mass Customization: A Conceptual Model
4. 1999. Winning at New Products: Accelerating the Process from Idea to Launch (2nd edn). Perseus Books: Reading (MA).
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