1. Dan Bane, CEO of Trader Joe's;Abraham;Strategy & Leadership,2002
2. Real options and customer management in the financial services sector;Adams;Journal of Strategic Marketing,2004
3. Crowdsourcing as a solution to distant search;Afuah;The Academy of Management Review,2012
4. Starwood Hotels: rubbing customers the right way;Ante;Business Week,2007
5. CAT sinks its claws into services;Arndt;Business Week,2005