Marketing American Indie in the Shadow of Hollywood-Reference-Cited by-同舟云学术

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Marketing American Indie in the Shadow of Hollywood

Published:2016-10-18 Issue: Volume: Page:181-206
ISSN:
Container-title:A Companion to American Indie Film
language:
Short-container-title:

Author:

Kerrigan Finola

Publisher

John Wiley & Sons, Inc.

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781118758359.ch8/fullpdf

Reference45 articles.

1. Hollywood for the 21st century: global competition for critical mass in image markets;Aksoy;Cambridge Journal of Economics,1992

2. American Marketing Association Marketing Dictionary https://www.ama.org/resources/pages/dictionary.aspx?dLetter=B

3. An empirical investigation of signalling in the motion picture industry;Basuroy;Journal of Marketing Research,2006

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Why Brad Pitt?;Studia Universitatis Babeș-Bolyai Negotia;2023-07-31

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