Proactive Management of Aesthetic Quality to Maintain Customer Confidence

Abstract

Key Takeaways“Water quality aesthetics” describes various customer concerns, such as taste and odor, color, turbidity, and effects of pipe corrosion.As end users, customers are on the front lines of emergent water issues and can indicate aesthetic quality changes for water suppliers.Managing aesthetic quality in a proactive manner not only can save a water supplier money but also build public confidence.