Art for the masses or art for the few? Ethical issues in film marketing in the UK-Reference-Cited by-同舟云学术

Art for the masses or art for the few? Ethical issues in film marketing in the UK

Published:2002-05 Issue:2 Volume:7 Page:195-203
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Kerrigan Finola,Özbilgin Mustafa F.

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference19 articles.

1. and (1999) ‘A Reflection on the American Domination of the Film Industry: an historical and industrial perspective’, University of Hertfordshire Film Industry Research Group Working Paper Series, Paper 4.

2. (1997) ‘The Movie Game’, Cassell, London.

3. (1997) ‘The Undeclared War, The Struggle for Control for the World's Film Industry’, Harper Collins, London.

4. (1996) ‘The State of European Cinema: A new dose of reality’, Cassell, London.

5. FPRG (1998) ‘A Bigger Picture’, Department of Media, Culture and Sport, London, p. 18.

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