Accurate case‐outcome modeling in economics, psychology, and marketing-Reference-Cited by-同舟云学术

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Accurate case‐outcome modeling in economics, psychology, and marketing

Published:2019-08-28 Issue:11 Volume:36 Page:1046-1061
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Woodside Arch G.¹^ORCID

Affiliation:

1. Yonsei Frontier LabYonsei University Seoul Republic of Korea

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21255

Reference64 articles.

1. Graphs in Statistical Analysis

2. How to avoid exploratory research;Armstrong J. S.;Journal of Advertising Research,1970

3. Illusions in regression analysis

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