An integrative model for understanding cryptocurrency investment‐related behaviours: A comparison between millennials and pre‐millennials

Author:

Osakwe Christian Nedu12ORCID,Ogunmokun Oluwatobi A.3,Elgammal Islam45,Baeva Darya6,Kamneva Victoria7

Affiliation:

1. Rabat Business School International University of Rabat Rabat Morocco

2. University of Pretoria's Gordon Institute of Business Science Johannesburg South Africa

3. Chester Business School University of Chester Chester UK

4. University of Jeddah Jeddah Saudi Arabia

5. Tourism Studies Department Suez Canal University Ismailia Egypt

6. South Ural State University Chelyabinsk Russia

7. South Ural State Humanitarian Pedagogical University Chelyabinsk Russia

Abstract

AbstractThis article adopts the value‐attitude‐behavioural (VAB) and attitude‐behaviour‐context (ABC) theoretical lenses to develop an integrative model to examine attitudinal and behavioural responses to cryptocurrency investment. It also investigates the moderating role of generational differences (pre‐millennials vs. millennials). The study showed that perceived value is closely associated with the attitude towards cryptocurrency investment which, in turn, is strongly associated with the willingness to make and recommend cryptocurrency investments. Results further reveal that contextual factors such as convertibility and sugrophobia, which reflect the fear of being duped, strongly influence individuals' willingness to recommend cryptocurrency investments to others. Finally, results indicate that generational differences play an important moderating role.

Publisher

Wiley

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