The journey to engaged customer community: Evidential social CRM maturity model in Twitter
Author:
Affiliation:
1. Coller School of Management Tel Aviv Israel
2. Graduate School of Business AdministrationBar‐Ilan University Ramat Gan Israel
3. Tel Aviv University Tel Aviv Israel
Publisher
Wiley
Subject
Management Science and Operations Research,General Business, Management and Accounting,Modelling and Simulation
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/asmb.2495
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5. How large U.S. companies can use Twitter and other social media to gain business value;Culnan MJ;MIS Q Exec,2010
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