Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects

Author:

Silver Ike1ORCID,Newman George2,Small Deborah A.1ORCID

Affiliation:

1. The Wharton School University of Pennsylvania Philadelphia PA USA

2. Yale School of Management New Haven CT USA

Publisher

Wiley

Subject

Organic Chemistry,Biochemistry

Reference117 articles.

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5. Bahadur N.(2017).Dove ‘Real Beauty’ Campaign Turns 10: How a brand tried to change the conversation about female beauty.The Huffington Post.https://www.huffpost.com/entry/dove‐real‐beauty‐campaign‐turns‐10_n_4575940

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