Anthropomorphizing religious advertising: The moderating role of political ideology-Reference-Cited by-同舟云学术

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Anthropomorphizing religious advertising: The moderating role of political ideology

Published:2022-10-10 Issue:12 Volume:39 Page:2284-2301
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

van Esch Patrick¹^ORCID,Cui Yuanyuan (Gina)²,Arli Denni³,Hutchins Jennifer¹

Affiliation:

1. Department of Marketing and Professional Sales, Michael J. Coles College of Business Kennesaw State University Kennesaw Georgia USA

2. Department of Marketing Auckland University of Technology Auckland New Zealand

3. Discipline Lead Marketing, College of Business and Economics (COBE) University of Tasmania Hobart Australia

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21739

Reference155 articles.

1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

2. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism

3. Religious Connotations in Spanish and English Forenames: A Contrastive Study

4. Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

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1. Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles;Australasian Marketing Journal;2024-09-08

2. Impact of cultural tightness on consumers' preference for anthropomorphic AI services;Psychology & Marketing;2024-08-19

3. A systematic review on political ideology and persuasion;Psychology & Marketing;2023-09-11

4. Work with me or work for me: The effect of brand roles depends on implicit theories of self‐change;Journal of Consumer Psychology;2023-07-12

5. Preference for partner or servant brand roles depends on consumers’ power distance belief;Journal of Business Research;2023-07

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