Green marketing philosophy: a study of Spanish firms with ecolabels-Reference-Cited by-同舟云学术

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Green marketing philosophy: a study of Spanish firms with ecolabels

Published:2006 Issue:1 Volume:13 Page:11-24
ISSN:1535-3958
Container-title:Corporate Social Responsibility and Environmental Management
language:en
Short-container-title:Corp. Soc. Responsib. Environ. Mgmt

Author:

Chamorro Antonio,Bañegil Tomás M.

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

Reference61 articles.

1. 1999. Corporate environmentalism and the greening of strategic marketing: implications for marketing theory and practice. In Greener Marketing: a Global Perspective on Greening Marketing Practice, (eds). Greenleaf: Sheffield; 16–40.

2. 1993. Environmental Marketing: Positive Strategies for Reaching the Green Consumer. McGraw-Hill: New York.

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