The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products
Author:
Affiliation:
1. School of ManagementZhejiang University Hangzhou China
2. Neuromanagment LaboratoryZhejiang UniversityHangzhou China
Funder
The National Natural Science Fund of China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21287
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