Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa-Reference-Cited by-同舟云学术

Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa

Published:2016-01 Issue:1 Volume:72 Page:1-21
ISSN:1681-4835
Container-title:The Electronic Journal of Information Systems in Developing Countries
language:en
Short-container-title:The Electronic Journal of Information Systems in Developing Countries

Author:

Duffett Rodney G¹

Affiliation:

1. Cape Peninsula University of Technology; South Africa

Publisher

Wiley

Subject

Information Systems

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/j.1681-4835.2016.tb00523.x/fullpdf

Reference123 articles.

1. Andrews , J. 2014 Insights into the Average South African Mobile Phone User http://www.bizcommunity.com/Article/196/78/121069.html#more

2. Annalect 2015 Do Millennials Actually Use Smartphones for Shopping? http://www.emarketer.com/Article/Do-Millennials-Actually-Use-Smartphones-Shopping/1012363/2

3. College Students’ Perceptions of and Behaviors Regarding Facebook Advertising: An Exploratory Study;Bannister;The Catalyst,2013

4. The Development of the Hierarchy of Effects: An Historical Perspective;Barry;Current Issues and Research in Advertising,1987

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