Impact of TV dramas on consumers' travel, shopping and purchase intentions-Reference-Cited by-同舟云学术

Impact of TV dramas on consumers' travel, shopping and purchase intentions

Published:2020-10-21 Issue:3 Volume:20 Page:655-669
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Ertz Myriam¹^ORCID,Sarigöllü Emine²,Karakas Fahri³,Chehab Omar⁴

Affiliation:

1. Laboratory of Research on New Forms of Consumption (LaboNFC) Université du Québec à Chicoutimi Saguenay Quebec Canada

2. Laboratory of Research on New Forms of Consumption (LaboNFC) Desautels Faculty of Management, McGill University Montreal Quebec Canada

3. Norwich Business School University of East Anglia Norwich UK

4. Suliman S. Olayan School of Business American University of Beirut Beirut Lebanon

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1891

Reference86 articles.

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2. Turkey, the Middle East & the media| Neo‐Ottoman cool 2: Turkish nation branding and Arabic‐Language transnational broadcasting;Al‐Ghazzi O.;International Journal of Communication,2013

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