Integrating intelligent systems into marketing to support market segmentation decisions-Reference-Cited by-同舟云学术

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Integrating intelligent systems into marketing to support market segmentation decisions

Published:2006-07 Issue:3 Volume:14 Page:117-127
ISSN:1055-615X
Container-title:Intelligent Systems in Accounting, Finance and Management
language:en
Short-container-title:Intell. Syst. Acc. Fin. Mgmt.

Author:

Mckechnie Sally

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/isaf.280/fullpdf

Reference45 articles.

1. MINE OVER MATTER

2. . 1997. Data Mining Techniques: For Marketing, Sales and Customer Support. Wiley: New York.

3. Customer relationship management: key components for IT success

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