Revisiting membership scheme typologies in museums and galleries-Reference-Cited by-同舟云学术

Revisiting membership scheme typologies in museums and galleries

Published:2004-08 Issue:3 Volume:9 Page:238-260
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Slater Alix

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference31 articles.

1. (1992) ‘Museums amongst friends: the wider museum community’, Museum and Galleries Commission, HMSO, London.

2. An audit of friends' schemes at UK heritage sites

3. From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically

4. (1999) ‘Relationship marketing as a strategic tool for managing museum and gallery membership schemes and enriching relationships with members’. Unpublished dissertation for the MA in Museum Management, University of Greenwich Business School.

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