Does Manufacturer Advertising Crowd-in or Crowd-out Retailer Advertising? An Application of an Endogenous Prize Contest with Asymmetric Players-Reference-Cited by-同舟云学术

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Does Manufacturer Advertising Crowd-in or Crowd-out Retailer Advertising? An Application of an Endogenous Prize Contest with Asymmetric Players

Published:2016-10 Issue:2 Volume:83 Page:364-379
ISSN:0038-4038
Container-title:Southern Economic Journal
language:en
Short-container-title:Southern Economic Journal

Author:

Ridlon Robert

Publisher

Wiley

Subject

Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/soej.12160/fullpdf

Reference31 articles.

1. Advertising Age . 2007

2. Effort levels in contests with two asymmetric players;Baik;Southern Economic Journal,1994

3. Two-player asymmetric contests with ratio-form contest success functions;Baik;Economic Inquiry,2004

4. Strategic behavior in contests: Comment;Baik;The American Economic Review,1992

5. Advertising competition under consumer inertia;Banerjee;Marketing Science,2003

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Asymmetric endogenous prize contests;Theory and Decision;2018-03-26

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