Achieving Cultural Resonance: Four Strategies Toward Rallying Support for Entrepreneurial Endeavors
Author:
Affiliation:
1. HEC Montréal, 3000 Chemin de la Côte‐Sainte‐Catherine Montréal QC
2. McIntire School of Commerce University of Virginia, 125 Ruppel Drive Charlottesville VA
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.3373
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