Faces of the needy: the portrayal of destitute children in the fundraising campaigns of NGOs in India

Author:

Bhati Abhishek1,Eikenberry Angela M.1

Affiliation:

1. School of Public Administration; University of Nebraska at Omaha; USA

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference49 articles.

1. Representing disability in charity promotions;Barnett;Journal of Community and Applied Social Psychology,1999

2. Similarity and nurturance: two possible sources of empathy for strangers;Batson;Basic and Applied Social Psychology,2005

3. Emergency Fund-raising for Disaster Relief;Bennett;Disaster Prevention and Management,2000

4. Pictures of me: user views on their representation in homelessness fundraising appeals;Breeze;International Journal of Nonprofit and Voluntary Sector Marketing,2012

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