1. Eucapinus PF and Department of Business AdministrationIMED Business School, Faculdade Meridional Passo Fundo Brazil
2. Cooperando Intelligence + Interaction and B‐LAB Learning Space Passo Fundo Brazil
3. Research and Executive Education at Decision Making Lab Porto Alegre Brazil
4. Instituto Portugues de Administracao de Marketing de Lisboa Lisbon Portugal
5. Department of Marketing ManagementUniversidade do Vale dos Sinos (Unisinos) São Leopoldo Brazil
6. Department of Business Administration, IMED Business School, Faculdade Meridional Passo Fundo Brazil