1. School of Business and Economics Vrije Universiteit Amsterdam Amsterdam The Netherlands
2. IESE Business School University of Navarra Barcelona Spain
3. Owen Graduate School of Management Vanderbilt University Nashville Tennessee USA
4. Jheronimus Academy of Data Science Joint Institute of Tilburg University and Eindhoven University of Technology 's‐Hertogenbosch The Netherlands
5. Department of Industrial Engineering and Innovation Sciences Eindhoven University of Technology Eindhoven The Netherlands