Communicating Resource Scarcity and Interpersonal Connection
Author:
Affiliation:
1. The Ohio State University
2. Vanguard
3. Harvard Business School
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1226
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1. The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
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