When Cause‐Marketing Backfires: Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products
Author:
Affiliation:
1. University of Dayton
2. University of Cincinnati
3. University of Oregon
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1229
Reference68 articles.
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