Basic concepts and principles of marketing-Reference-Cited by-同舟云学术

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Basic concepts and principles of marketing

Published:1986 Issue:31 Volume:1986 Page:3-17
ISSN:1052-2891
Container-title:New Directions for Adult and Continuing Education
language:en
Short-container-title:New Directions for Adult and Continuing Education

Author:

Beder Hal

Publisher

Wiley

Subject

General Medicine

Reference5 articles.

1. “Strategies for Diversification.” Harvard Business Review, September/ October 1957, 113–127.

2. Marketing for Non-Profit Organizations. Englewood Cliffs, N.J.: Prentice-Hall, 1975.

3. Marketing for Nonprofit Organizations. Boston: Auburn House, 1981.

4. The Diffusior of Innovations. New York: The Free Press, 1962.

5. Consumer Behavior: A Managerial Viewpoint. Austin, Tex.: Austin Press, 1975.

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Segmenting student markets with a student satisfaction and priorities survey;Research in Higher Education;1995-02

2. Preparing for Mandatory Continuing Education-Assessing Interests;The Journal of Continuing Education in Nursing;1993-07

3. Marketing continuing medical education programs;Journal of Continuing Education in the Health Professions;1991

4. Reasons for Nonparticipation In Adult Basic Education;Adult Education Quarterly;1990-12

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